If you’ve been following SEO trends over the past few years, you’ve probably heard Google repeat one mantra over and over again:
“Write for people first, not for search engines.”

That idea is the foundation of E-E-A-T — Google’s framework for evaluating content quality.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s how Google decides whether your content deserves to rank.

If you’ve searched something on Google lately, you might have noticed something new sitting at the top of your results — a box that seems to summarize everything you wanted to know.
That’s not a featured snippet or “People Also Ask” section — it’s Google’s new AI Overviews, powered by its Search Generative Experience (SGE).