Search engines no longer just read — they understand.
With the rise of AI-driven search and Google’s AI Overviews, your website’s ability to communicate meaning clearly has never been more important.

That’s where schema markup comes in.Schema (also called structured data) is the behind-the-scenes code that helps Google, Bing, and AI assistants like ChatGPT interpret your content — not just for what it says, but for what it is.

From core updates and AI integration to ranking volatility and content reclassifications, today’s SEO landscape moves faster than ever.
The only way to keep up? Regular website audits — powered by AI.

Monthly SEO audits help you catch issues early, protect your rankings, and stay aligned with Google’s latest algorithm updates.

If you’ve been following SEO trends over the past few years, you’ve probably heard Google repeat one mantra over and over again:
“Write for people first, not for search engines.”

That idea is the foundation of E-E-A-T — Google’s framework for evaluating content quality.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s how Google decides whether your content deserves to rank.