Every year, Google updates its algorithm, and every time it does, marketers scramble to understand what’s changed. But through all the noise, one thing has remained consistent: user experience matters.

And the most measurable way Google evaluates user experience today is through Core Web Vitals.If you want your website to stay visible and stable in rankings — even as AI-driven search reshapes the SEO world — you can’t afford to ignore these metrics.

There was a time when SEO meant manually checking keywords, counting backlinks, and guessing what Google wanted. But that era is quickly fading.
Today, AI-assisted SEO tools are rewriting the playbook — and for good reason.

If you’ve searched something on Google lately, you might have noticed something new sitting at the top of your results — a box that seems to summarize everything you wanted to know.
That’s not a featured snippet or “People Also Ask” section — it’s Google’s new AI Overviews, powered by its Search Generative Experience (SGE).