Write people-first content, optimized for E-E-A-T

If you’ve been following SEO trends over the past few years, you’ve probably heard Google repeat one mantra over and over again:
“Write for people first, not for search engines.”

That idea is the foundation of E-E-A-T — Google’s framework for evaluating content quality.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s how Google decides whether your content deserves to rank.