You don’t need costly subscriptions or enterprise tools to make your website faster. In fact, many of the most effective performance improvements are completely free — all it takes is a bit of know-how and attention to detail.

Your website is the digital home of your business — and like any home, it needs a strong, reliable foundation. That foundation is your hosting. Choosing the right type of hosting is one of the most important technical decisions you’ll make, yet it’s also one of the most misunderstood.