You don’t need costly subscriptions or enterprise tools to make your website faster. In fact, many of the most effective performance improvements are completely free — all it takes is a bit of know-how and attention to detail.

In the fast-paced digital world, speed isn’t just a luxury — it’s a necessity. When your website loads slowly, users click away, conversions drop, and your search rankings suffer. That’s why tools like Google PageSpeed Insights (PSI) have become essential for any online business that wants to succeed.